Sunday, May 8, 2011

Blog Assignment 4: Magazines

  I have recently founded an imaginary magazine. The name of the magazine is PG Media Magazine

  PG (“parental guidance”) Media Magazine is a print magazine that aims to discuss and promote a broad range of current media offerings that are geared towards kids. The newest movies, books, TV shows, video games, recordings, websites and etc. are introduced in the magazine. It also includes articles and news about kids’ favorites, new media research studies, and tips on how to help kids establish a healthy relationship with the media. Overall, the magazine creates a balance between colorful advertisements and informative, textbook-like articles.

  The magazine differs from existing magazines, as there are no (at least none I’m familiar with) magazines that concentrate solely on discussion and promotion of children’s media offerings. 

  The readers of PG Media Magazine are parents (mostly mothers) of five to 12-year old kids. The age-range of readers is great; most readers are between 25 and 55 years old. The consumer magazine aims to appeal to diverse ethnicities. For the most part, readers are middle-class parents interested in parenting methods and different types of media. They generally place a high value on raising their children to become productive, competent and media literate individuals when they grow up. Readers neither do not set any limits on their children’s media usage nor believe that their kids’ media usage should be severely limited regardless of the content.

  Other magazines the readers of PG Media Magazine read include: Parents, Parenting, Toy Tips, Cookie and Mom magazines. 

  Five advertisers that are able to reach readers of PG Media Magazine are: Disney, Nintendo, Scholastic, Apple (Ipod) and Netflix. All advertisements in the magazine promote media-related products. 

  The cover of PG Media Magazine lets readers know that it is a magazine's focus is on children's media. Because it is a magazine for parents, however, it is not meant to be too "flashy." An image that relates to the cover story of the issue spans the front cover. The image is effective and not too "busy" (there aren't too many details, to make written lines stand out and easy to read). The colors of the front cover lines that introduce some of the issues highlights match colors found in the image for a more understated look.  

  Here’s the cover of the premier issue:

  

   I wish all who are interested get an imaginary chance to read it!

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